Head-to-head

Aura vs LifeLock

The two biggest names in US identity protection. One includes everything in every plan; the other sells the important parts tier by tier.

Our pick
Identity
Aura logoAura
Aura

Aura

Identity protection done properly, security software included.

Identity
LifeLock logoLifeLock
Gen Digital

LifeLock

The biggest name in identity protection, tier by tier.

AuraLifeLock
Our score4.4 / 54.0 / 5
PriceFrom $9/moFrom $7.50/mo
Free planNoNo
Best forUS users worried about fraudNorton users adding identity cover
CategoryIdentity protectionIdentity protection
ProviderAuraGen Digital

Our verdict

Aura wins on structure: three-bureau credit monitoring, $1 million insurance per adult, and the security extras are included in every plan, and the family plan is the best value in the category. LifeLock counters with the strongest brand, a proven restoration service, and tight Norton integration, but its entry tiers monitor only one credit bureau, and matching Aura’s coverage means buying Ultimate Plus at several times the entry price. Compare the tier you would actually need: at equal coverage, Aura is usually cheaper.

The best all-in-one identity protection we have tested: three-bureau credit monitoring, fast alerts, up to $1 million insurance per adult, and antivirus plus VPN thrown in. Pricier than antivirus suites, but it is solving a more expensive problem.Editorial team, on Aura
The household name in identity protection, now part of the same company as Norton. Strong alerts and high insurance ceilings on top tiers, but three-bureau credit monitoring only arrives at the most expensive plan, where Aura includes it from the start.Editorial team, on LifeLock