Antivirus Renewal Price Index 2026: 19 vendors, year one against year two
Antivirus renewal prices average 64.3% above year one (September 2026, 9 vendors).The table below lists, per vendor, the first-year price and the renewal price as they were printed on the vendor’s own page on September 8, 2026, and the increase between them. Vendors that print no renewal amount are listed as such and stay out of the average.
Read on ; a figure older than 45 days is re-read before it is shown again
Average increase
+64.3%
9 vendors with both prices
Median increase
+58.9%
half above, half below
Widest gap
+200%
McAfee+
Smallest gap
-30%
G Data Total Security
Renewal price per vendor, largest increase first
One plan per vendor, the one we track on its product page. Amounts are in the currency the vendor bills in and are not converted.
| Product | First year | Renewal | Increase | Devices | Source | Read on |
|---|---|---|---|---|---|---|
| McAfee+McAfee+ Premium Individual | $49.99 | $149.99 | +200% | no number printed | mcafee.com | |
| Norton 360 DeluxeNorton 360 Deluxe | $49.99 | $124.99 | +150% | 5 devices, $25 each at renewal | us.norton.com renewal page | |
| Bitdefender Total SecurityTotal Security Individual (1 account, 5 devices, yearly) | $59.99 | $109.99 | +83.3% | 5 devices, $22 each at renewal | bitdefender.com | |
| Avira Free SecurityAvira Prime, 5 devices, 1 year | $59.99 | $109.99 | +83.3% | 5 devices, $22 each at renewal | avira.com renewal page | |
| Avast OnePremium Security, 1 Windows PC + 1 mobile device | $49.08 | $77.99 | +58.9% | 2 devices, $38.99 each at renewal | avast.com | |
| Intego Mac Internet SecurityIntego ONE Essential (Antivirus + Firewall), 1 Mac, 1-year | $29.99 | $39.99 | +33.3% | 1 device, $39.99 each at renewal | intego.com | |
| TotalAVTotalAV Plus (4 devices) | €99 | €99 | 0% | 4 devices, €24.75 each at renewal | totalav.com renewal page | |
| F-Secure TotalTotal, 5 devices, 1 year | $84.99 | $84.99 | 0% | 5 devices, $17 each at renewal | f-secure.com renewal page | |
| G Data Total SecurityTotal Security, 1 device, 1 year | $49.95 | $34.95 | -30% | 1 device, $34.95 each at renewal | gdata-software.com renewal page | |
| AuraIndividual | $144 | Renewal price not published (checked September 8, 2026) | n/a | 10 devices | aura.com | |
| ESET HOME SecurityESET HOME Security Essential (1 device, 1 year) | $34.99 | Renewal price not published (checked September 8, 2026) | n/a | 1 device | eset.com | |
| LifeLockCore (paid annually) | $124.99 | Renewal price not published (checked September 8, 2026) | n/a | no number printed | lifelock.norton.com | |
| Trend Micro Maximum SecurityMaximum Security (first year) | $74.95 | Renewal price not published (checked September 8, 2026) | n/a | 5 devices | trendmicro.com | |
| Webroot EssentialsEssentials 3 Device | $52.49 | Renewal price not published (checked September 8, 2026) | n/a | 3 devices | webroot.com | |
| AVG Internet Security | Not verified on September 8, 2026Catalogue fallback: $59.88, dated September 9, 2026 | Not verified on September 8, 2026Catalogue fallback: $99.99 a year, dated September 9, 2026 | n/a | no number printed | avg.com | |
| Kaspersky Premium | Not verified on September 8, 2026Catalogue fallback: $119.99, dated September 9, 2026 | Not verified on September 8, 2026 | n/a | no number printed | kaspersky.com | |
| Malwarebytes Premium | Not verified on September 8, 2026Catalogue fallback: $44.99, dated June 11, 2026 | Not verified on September 8, 2026Catalogue fallback: $59.99 a year, dated June 11, 2026 | n/a | no number printed | malwarebytes.com | |
| Surfshark One | Not verified on September 8, 2026Catalogue fallback: $41.88, dated June 11, 2026 | Not verified on September 8, 2026 | n/a | no number printed | surfshark.com | |
| Microsoft DefenderBuilt into Windows | $0 built in | No subscription, so no renewal | n/a | the PC it runs on | microsoft.com |
G Data Total Security renews below its first-year price ($49.95 in year one, $34.95from year two). That is how the vendor’s own page prints it, with the renewal discount tied to automatic renewal; we show it as read.
TotalAV and F-Secure Total print the same amount for year one and the years after, so the increase is 0%.
Free products with no subscription (Microsoft Defender) have nothing to renew and are shown for completeness.
Vendors that do not publish a renewal price
Checked on September 8, 2026. For these vendors we read the product page, the checkout and the support pages and found a first-year price but no renewal amount; the pages say the subscription renews at the price in force at that time. They are in the table and outside the average.
- ESET HOME Securityfirst year $34.99
- Trend Micro Maximum Securityfirst year $74.95
- Aurafirst year $144
- LifeLockfirst year $124.99
- Webroot Essentialsfirst year $52.49
Not verified on September 8, 2026
For these products a second reader compared the registration with the saved copy of the vendor page and rejected it. Nothing from that reading is shown. Where our catalogue holds an older price, it is listed here as a fallback with its own date, and it is a catalogue figure, not a measurement.
- AVG Internet SecurityCatalogue fallback dated September 9, 2026: $59.88 first year, renews around $99.99 a year (Internet Security (first year)).
Reason recorded in the data model (Dutch, verbatim)
nalezer keurde af: plan_name bevat een bedrag en een claim die niet in het bewijs staan: "het aanbevolen plan op de site is AVG AntiVirus Free ($0)". In extra-internet-security-us/2026-09-08.txt en .html komt "$0" nergens voor, en geen enkel plan is als "recommended"/"aanbevolen" gemarkeerd (grep op
- Malwarebytes PremiumCatalogue fallback dated June 11, 2026: $44.99 first year, renews around $59.99 a year (Premium (first year)).
Reason recorded in the data model (Dutch, verbatim)
nalezer keurde af: Quote 9 staat niet letterlijk in het bewijs: 'Special offer | Buy two years and save! | €104.98/2 yr. | €119.98' komt in geen .txt of .html voor (grep op 'Buy two years' en '104.98/2' geeft nul treffers; extra-checkout-3dev.png toont de wagen zonder upsell-overlay). Het bewijs dra
- Kaspersky PremiumCatalogue fallback dated September 9, 2026: $119.99 first year (Premium (per year, after the intro term)).
Reason recorded in the data model (Dutch, verbatim)
nalezer keurde af: plan_name claimt dat de site dit 'Premium (first year)' noemt; die tekst staat nergens in extra-premium/2026-09-08.txt of .html. De site zegt voor Premium letterlijk '5 Devices | 15 Months' en 'first 15 months'; 'first year' wordt alleen bij Standard en Plus gebruikt. | first_year
- Surfshark OneCatalogue fallback dated June 11, 2026: $41.88 first year (One (intro, long plan)).
Reason recorded in the data model (Dutch, verbatim)
nalezer keurde af: first_year_price 75.33 is geen jaarbedrag van het eerste jaar maar het vooruitbetaalde bedrag voor het 24-maandsplan ("€75.33 for the first 27 months", 2026-09-08.txt regel 61). De registratie geeft dit zelf toe in not_verified. Het bewijs bevat nergens een letterlijk 12-maandsbed
How to avoid paying it
The steps that keep year two a choice instead of a surprise are on their own page, so they are not repeated here: why did my antivirus renewal price double, and what to do about it. The cost calculator uses the same first-year and renewal prices as this table.
Month by month
Vendors that appear in more than one monthly snapshot, first-year price and renewal price side by side. The months before September 2026 were taken from our catalogue; from September 2026on, a row is what the vendor’s page printed on the day, with a saved copy. A change between those two kinds of month can therefore be a correction of our catalogue rather than a move by the vendor. A vendor that is missing in a month did not have both amounts read that month.
| Vendor | July 2026 | August 2026 | September 2026 |
|---|---|---|---|
| Aura | $108 then $144 | $144 then $144 | not read |
| Avast One | $50.28 then $119.88 | $50.28 then $119.88 | $49.08 then $77.99 |
| AVG Internet Security | $59.88 then $119.99 | $59.88 then $119.99 | not read |
| Avira Free Security | $59.99 then $104.99 | $59.99 then $104.99 | $59.99 then $109.99 |
| Bitdefender Total Security | $49.99 then $99.99 | $49.99 then $99.99 | $59.99 then $109.99 |
| F-Secure Total | $59.99 then $109.99 | $84.99 then $109.99 | $84.99 then $84.99 |
| Intego Mac Internet Security | $39.99 then $79.99 | $39.99 then $79.99 | $29.99 then $39.99 |
| Kaspersky Premium | $44.99 then $89.99 | $44.99 then $89.99 | not read |
| LifeLock | $89.99 then $124.99 | $89.99 then $124.99 | not read |
| Malwarebytes Premium | $44.99 then $59.99 | $44.99 then $59.99 | not read |
| McAfee+ | $49.99 then $149.99 | $49.99 then $149.99 | $49.99 then $149.99 |
| Norton 360 Deluxe | $49.99 then $119.99 | $49.99 then $119.99 | $49.99 then $124.99 |
| TotalAV | $29 then $119 | $19 then $99 | €99 then €99 |
| Trend Micro Maximum Security | $49.95 then $89.95 | $49.95 then $89.95 | not read |
| Webroot Essentials | $29.99 then $59.99 | $29.99 then $59.99 | not read |
Three questions this index answers
How much do antivirus renewal prices rise after the first year?
On September 8, 2026 we read the pages of 19 antivirus and security vendors. 9 of them print a renewal price next to the first-year price, and across those 9 the second year costs 64.3% more on average, with a median of 58.9%. The widest gap is McAfee+, from $49.99 to $149.99 a year (+200%). The smallest is G Data Total Security, $49.95 in year one and $34.95 from year two (-30%). 5 vendors publish no renewal price at all and are left out of the average.
Which antivirus has the biggest renewal price increase?
McAfee+ ($49.99 to $149.99 a year, +200%), Norton 360 Deluxe ($49.99 to $124.99 a year, +150%), and Bitdefender Total Security ($59.99 to $109.99 a year, +83.3%) top the list, read from the vendors' own pages on September 8, 2026. The figures are the plan we track per vendor, in the currency the vendor bills in.
Which antivirus vendors do not publish a renewal price?
ESET HOME Security, Trend Micro Maximum Security, Aura, LifeLock, Webroot Essentials: on September 8, 2026 none of these 5 printed a renewal amount on the product page, the checkout or the support pages we read. They state that the subscription renews at the then-current price. Their first-year prices are known (ESET HOME Security $34.99, Trend Micro Maximum Security $74.95, Aura $144, LifeLock $124.99, Webroot Essentials $52.49), which is why they appear in the table but not in the average.
Sources, one per vendor
Each amount was read on the page linked here, on the date shown, and a copy of that page is kept in the repository under the evidence path. Two people read every registration unless marked otherwise. Vendor pages change without notice; on the day you read this, the vendor’s page wins.
- Bitdefender Total Securityhttps://www.bitdefender.com/en-us/consumer/total-securityread September 8, 2026, evidence data/evidence/bitdefender
- Norton 360 Deluxehttps://us.norton.com/products/norton-360-deluxehttps://us.norton.com/pricingread September 8, 2026, evidence data/evidence/norton
- Microsoft Defenderhttps://www.microsoft.com/en-us/windows/read September 8, 2026, evidence data/evidence/microsoft-defender
- ESET HOME Securityhttps://www.eset.com/us/home/protection-plans/read September 8, 2026, evidence data/evidence/eset
- Avast Onehttps://www.avast.com/en-us/storeread September 8, 2026, evidence data/evidence/avast
- AVG Internet Securityregistration rejected by the second reader on September 8, 2026; not used
- Avira Free Securityhttps://www.avira.com/en/free-securityhttps://www.avira.com/en/primeread September 8, 2026, evidence data/evidence/avira
- Malwarebytes Premiumregistration rejected by the second reader on September 8, 2026; not used
- TotalAVhttps://www.totalav.com/product/antivirus-prohttps://www.totalav.com/subscription-pricing-matrixread September 8, 2026, evidence data/evidence/totalav
- McAfee+https://www.mcafee.com/en-us/antivirus/mcafee-total-protection.htmlread September 8, 2026, evidence data/evidence/mcafee
- Trend Micro Maximum Securityhttps://www.trendmicro.com/en_us/forHome/products/maximum-security.htmlread September 8, 2026, evidence data/evidence/trend-micro
- F-Secure Totalhttps://www.f-secure.com/us-en/totalhttps://onlineshop.f-secure.com/789/purl-fs-buynow?cart=248274,248275,248276&plans=12M,24M&quantities=1,2,3,5,7,10,15,20,25&quantity=5¤cy=USD&language=en&x-myaccount-promotionid=598&packagediscount=fixedregular2024us&x-option=TOTAL-US-PP&scope=checkoutread September 8, 2026, evidence data/evidence/f-secure
- G Data Total Securityhttps://www.gdata-software.com/total-securityhttps://www.gdata-software.com/shopread September 8, 2026, evidence data/evidence/g-data
- Kaspersky Premiumregistration rejected by the second reader on September 8, 2026; not used
- Surfshark Oneregistration rejected by the second reader on September 8, 2026; not used
- Aurahttps://www.aura.com/pricingread September 8, 2026, evidence data/evidence/aura
- LifeLockhttps://lifelock.norton.com/productsread September 8, 2026, evidence data/evidence/lifelock
- Webroot Essentialshttps://www.webroot.com/products/pricing/read September 8, 2026, evidence data/evidence/webroot
- Intego Mac Internet Securityhttps://www.intego.com/buynow?currency=USDread September 8, 2026, evidence data/evidence/intego
Cite this data
AntivirusShortlist Renewal Price Index, September 2026: across the 9 antivirus vendors that publish a renewal price, year two costs on average 64.3% more than year one, median 58.9% (https://antivirusshortlist.com/data/renewal-price-index).
Licensed CC BY 4.0: copy the numbers, name AntivirusShortlist and link back. The same data as JSON, with per-vendor source URLs and the month-by-month history:
https://antivirusshortlist.com/data/renewal-price-index.jsonHow the index is built
For each vendor we open the product page and, where it differs, the page that states the renewal, in a US locale, and record the first-year price and the renewal price of one plan, in the vendor’s own currency. The increase is the renewal price over the first-year price, computed once when the model is built and never typed in. A vendor counts toward the average only when both amounts were printed; a vendor that prints no renewal amount is listed under “not published”.
A separate reader compares every registration with the saved copy of the page before it enters the model; a registration that fails that comparison is shown as not verified, with the older catalogue figure marked as a fallback. Amounts are re-read monthly, and every reading is kept, so the month-by-month table can only grow.
Three-year cost at the prices read: McAfee+ $349.97, Norton 360 Deluxe $299.97, Bitdefender Total Security $279.97 (the 6 others are in the JSON). The entry prices of the same vendors, per month, are in the Price Index; how a commission never changes the order is in how we rank.