Antivirus Renewal Price Index 2026: 19 vendors, year one against year two
Antivirus renewal prices average 42.2% above year one (7 vendors). The table below lists, per vendor, the first-year price and the renewal price as they were printed on the vendor’s own page, and the increase between them. Vendors that print no renewal amount are listed as such and stay out of the average.
Average increase
+42.2%
7 vendors with both prices
Median increase
+33.3%
half above, half below
Widest gap
+150%
Norton 360 Deluxe
Smallest gap
-30%
G Data Total Security
Renewal price per vendor, largest increase first
One plan per vendor, the one we track on its product page. Amounts are in the currency the vendor bills in and are not converted.
| Product | First year | Renewal | Increase | Devices | Source |
|---|---|---|---|---|---|
| Norton 360 DeluxeNorton 360 Deluxe | $49.99 | $124.99 | +150% | 5 devices, $25 each at renewal | us.norton.com renewal page |
| Bitdefender Total SecurityTotal Security Individual (1 account, 5 devices, yearly) | $59.99 | $109.99 | +83.3% | 5 devices, $22 each at renewal | bitdefender.com |
| Avast OnePremium Security, 1 Windows PC + 1 mobile device | $49.08 | $77.99 | +58.9% | 2 devices, $38.99 each at renewal | avast.com |
| Intego Mac Internet SecurityIntego ONE Essential (Antivirus + Firewall), 1 Mac, 1-year | $29.99 | $39.99 | +33.3% | 1 device, $39.99 each at renewal | intego.com |
| TotalAVTotalAV Plus (4 devices) | $99 | $99 | 0% | 4 devices, $24.75 each at renewal | totalav.com |
| F-Secure TotalTotal, 5 devices, 1 year | $84.99 | $84.99 | 0% | 5 devices, $17 each at renewal | f-secure.com renewal page |
| G Data Total SecurityTotal Security, 1 device, 1 year | $49.95 | $34.95 | -30% | 1 device, $34.95 each at renewal | gdata-software.com renewal page |
| AuraIndividual | $144 | Renewal price not published | n/a | 10 devices | aura.com |
| ESET HOME SecurityESET HOME Security Essential (1 device, 1 year) | $49.99 | Renewal price not published | n/a | 1 device | eset.com |
| LifeLockCore (paid annually) | $124.99 | Renewal price not published | n/a | no device count printed | lifelock.norton.com |
| Trend Micro Maximum SecurityMaximum Security (first year) | $74.95 | Renewal price not published | n/a | 5 devices | trendmicro.com |
| Webroot EssentialsEssentials 3 Device | $41.99 | Renewal price not published | n/a | 3 devices | webroot.com |
| AVG Internet Security | Not verified | Not verified | n/a | no device count printed | avg.com |
| Avira Free Security | Not verified | Not verified | n/a | no device count printed | avira.com |
| Kaspersky Premium | Not verifiedFrom our catalogue: $119.99, dated October 25, 2026 | Not verified | n/a | no device count printed | kaspersky.com |
| Malwarebytes Premium | Not verifiedFrom our catalogue: $44.99 | Not verified | n/a | no device count printed | malwarebytes.com |
| McAfee+ | Not verified | Not verified | n/a | no device count printed | mcafee.com |
| Surfshark One | Not verifiedFrom our catalogue: $29.88, dated October 18, 2026 | Not verified | n/a | no device count printed | surfshark.com |
| Microsoft DefenderBuilt into Windows | $0 built in | No subscription, so no renewal | n/a | the PC it runs on | microsoft.com |
G Data Total Security renews below its first-year price ($49.95 in year one, $34.95 from year two). That is how the vendor’s own page prints it, with the renewal discount tied to automatic renewal; we show it as read.
TotalAV and F-Secure Total print the same amount for year one and the years after, so the increase is 0%.
Free products with no subscription (Microsoft Defender) have nothing to renew and are shown for completeness.
Vendors that do not publish a renewal price
For these vendors we read the product page, the checkout and the support pages and found a first-year price but no renewal amount; the pages say the subscription renews at the price in force at that time. They are in the table and outside the average.
- ESET HOME Securityfirst year $49.99
- Trend Micro Maximum Securityfirst year $74.95
- Aurafirst year $144
- LifeLockfirst year $124.99
- Webroot Essentialsfirst year $41.99
Not verified
For some of these products a second reader compared the registration with the saved copy of the vendor page and rejected it. Nothing from that reading is shown. Where our catalogue holds an older price, it is listed here as a fallback with its own date, and it is a catalogue figure, not a measurement. The vendors marked as blocked do not let our reader load their pricing pages at all, so we show no amount for them, not even an older one; the current price is on their own site.
- AVG Internet SecurityBlocked: the vendor’s site does not let our reader load its pricing pages.
- Avira Free SecurityBlocked: the vendor’s site does not let our reader load its pricing pages.
- Malwarebytes PremiumFrom our catalogue: $44.99 first year (Standard, 1 device (per year)).
- McAfee+Blocked: the vendor’s site does not let our reader load its pricing pages.
- Kaspersky PremiumFrom our catalogue, dated October 25, 2026: $119.99 first year (Premium (per year, after the intro term)).
- Surfshark OneFrom our catalogue, dated October 18, 2026: $29.88 first year (One (intro, long plan)).
How to avoid paying it
The steps that keep year two a choice instead of a surprise are on their own page, so they are not repeated here: why did my antivirus renewal price double, and what to do about it. The cost calculator uses the same first-year and renewal prices as this table.
Month by month
Vendors that appear in more than one monthly snapshot, first-year price and renewal price side by side. The months before September 2026 were taken from our catalogue; from September 2026 on, a row is what the vendor’s page printed on the day, with a saved copy. A change between those two kinds of month can therefore be a correction of our catalogue rather than a move by the vendor. A vendor that is missing in a month did not have both amounts read that month.
| Vendor | July 2026 | August 2026 | September 2026 | October 2026 |
|---|---|---|---|---|
| Aura | $108 then $144 | $144 then $144 | not read | not read |
| Avast One | $50.28 then $119.88 | $50.28 then $119.88 | $49.08 then $77.99 | $49.08 then $77.99 |
| Bitdefender Total Security | $49.99 then $99.99 | $49.99 then $99.99 | $59.99 then $109.99 | $59.99 then $109.99 |
| F-Secure Total | $59.99 then $109.99 | $84.99 then $109.99 | $84.99 then $84.99 | $84.99 then $84.99 |
| G Data Total Security | not read | not read | $49.95 then $34.95 | $49.95 then $34.95 |
| Intego Mac Internet Security | $39.99 then $79.99 | $39.99 then $79.99 | $29.99 then $39.99 | $29.99 then $39.99 |
| Kaspersky Premium | $44.99 then $89.99 | $44.99 then $89.99 | not read | not read |
| LifeLock | $89.99 then $124.99 | $89.99 then $124.99 | not read | not read |
| Malwarebytes Premium | $44.99 then $59.99 | $44.99 then $59.99 | not read | not read |
| Norton 360 Deluxe | $49.99 then $119.99 | $49.99 then $119.99 | $49.99 then $124.99 | $49.99 then $124.99 |
| TotalAV | $29 then $119 | $19 then $99 | not read | not read |
| Trend Micro Maximum Security | $49.95 then $89.95 | $49.95 then $89.95 | not read | not read |
| Webroot Essentials | $29.99 then $59.99 | $29.99 then $59.99 | not read | not read |
Three questions this index answers
How much do antivirus renewal prices rise after the first year?
We read the pages of 19 antivirus and security vendors. 7 of them print a renewal price next to the first-year price, and across those 7 the second year costs 42.2% more on average, with a median of 33.3%. The widest gap is Norton 360 Deluxe, from $49.99 to $124.99 a year (+150%). The smallest is G Data Total Security, $49.95 in year one and $34.95 from year two (-30%). 5 vendors publish no renewal price at all and are left out of the average.
Which antivirus has the biggest renewal price increase?
Norton 360 Deluxe ($49.99 to $124.99 a year, +150%), Bitdefender Total Security ($59.99 to $109.99 a year, +83.3%), and Avast One ($49.08 to $77.99 a year, +58.9%) top the list, read from the vendors' own pages. The figures are the plan we track per vendor, in the currency the vendor bills in.
Which antivirus vendors do not publish a renewal price?
ESET HOME Security, Trend Micro Maximum Security, Aura, LifeLock, Webroot Essentials: none of these 5 printed a renewal amount on the product page, the checkout or the support pages we read. They state that the subscription renews at the then-current price. Their first-year prices are known (ESET HOME Security $49.99, Trend Micro Maximum Security $74.95, Aura $144, LifeLock $124.99, Webroot Essentials $41.99), which is why they appear in the table but not in the average.
Sources, one per vendor
Each amount was read on the page linked here and a copy of that page is kept as evidence. Every registration is read a second time against the saved copy, unless marked otherwise. Vendor pages change without notice; on the day you read this, the vendor’s page wins.
- Bitdefender Total Securitybitdefender.com
- Norton 360 Deluxeus.norton.comus.norton.com, renewal page
- Microsoft Defendermicrosoft.com
- ESET HOME Securityeset.com
- Avast Oneavast.com
- AVG Internet Securitythe vendor's site blocked our reader; no amount shown
- Avira Free Securitythe vendor's site blocked our reader; no amount shown
- Malwarebytes Premiumnot confirmed by our second check, so not used
- TotalAVtotalav.com
- McAfee+the vendor's site blocked our reader; no amount shown
- Trend Micro Maximum Securitytrendmicro.com
- F-Secure Totalf-secure.comonlineshop.f-secure.com, renewal page
- G Data Total Securitygdata-software.comgdata-software.com, renewal page
- Kaspersky Premiumnot confirmed by our second check, so not used
- Surfshark Onenot confirmed by our second check, so not used
- Auraaura.com
- LifeLocklifelock.norton.com
- Webroot Essentialswebroot.com
- Intego Mac Internet Securityintego.com
Cite this data
AntivirusShortlist Renewal Price Index: across the 7 antivirus vendors that publish a renewal price, year two costs on average 42.2% more than year one, median 33.3% (https://antivirusshortlist.com/data/renewal-price-index).
Licensed CC BY 4.0: copy the numbers, name AntivirusShortlist and link back. The same data as JSON, with per-vendor source URLs and the month-by-month history:
https://antivirusshortlist.com/data/renewal-price-index.jsonHow the index is built
For each vendor we open the product page and, where it differs, the page that states the renewal, in a US locale, and record the first-year price and the renewal price of one plan, in the vendor’s own currency. The increase is the renewal price over the first-year price, computed once when the model is built and never typed in. A vendor counts toward the average only when both amounts were printed; a vendor that prints no renewal amount is listed under “not published”.
A separate reader compares every registration with the saved copy of the page before it enters the model; a registration that fails that comparison is shown as not verified, with the older catalogue figure marked as a fallback. Amounts are re-read monthly, and every reading is kept, so the month-by-month table can only grow. The one exception is a vendor whose site blocks our reader: it is listed as not verified without any amount, and its earlier months are left out of that table.
Three-year cost at the prices read: Norton 360 Deluxe $299.97, Bitdefender Total Security $279.97, Avast One $205.06 (the 4 others are in the JSON). The entry prices of the same vendors, per month, are in the Price Index; how a commission never changes the order is in how we rank.