TotalAV vs Norton
The most advertised first year on this site against one of the highest scores. The gap in rating is 0.7; the gap in price is in the table below, on the renewal row as much as the first.
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TotalAV
Cheap year one, expensive year two. We did the math.
Norton 360 Deluxe
The everything-suite, with identity protection in its DNA.
Prices last checked on
| Feature | TotalAV | Norton 360 Deluxe |
|---|---|---|
| Our score | 3.8 / 5 | 4.5 / 5 |
| Price | From $8.25/mo | From $4.17/mo |
| Renews at | n/a | $124.99/yr |
| Free plan | No | No |
| Best for | Bargain hunters who set reminders | Families wanting one subscription |
| Category | Complete suites | Complete suites |
| Provider | Protected.net Group | Gen Digital |
| Visit TotalAV | Visit Norton 360 Deluxe |
What year two costs
On the vendors’ own pages: TotalAV renews at $99 a year after a $99 first year (no change) (read October 1, 2026); Norton 360 Deluxe renews at $124.99 a year after a $49.99 first year (up 150%) (read September 30, 2026). Across the 7 vendors that print a renewal price, the median increase is 33.3% and the average 42.2%; every vendor with its source is in the Renewal Price Index, and the entry prices of both sit side by side in the Price Index.
Our verdict
Norton wins on protection and on what happens next year; TotalAV's case rests on the advertised first bill. TotalAV scores 3.8 and Norton 360 Deluxe 4.5, one of the highest here.
The first-year and renewal prices of both are in the table above and in the year-two block under it, each with the date it was read on the vendor's page. Read that block before the ads.
TotalAV made its name with a cheap first year that renewed far higher, and on the September 2026 reading of its pricing matrix the entry tier that carried those ads is no longer sold to new customers, while the plan that replaces it renews at the price it starts at.
Norton's first-year price is a promotional rate and its renewal rises well above it. Norton 360 Deluxe includes cloud backup, a password manager and a VPN without extra charge, and the higher tier with LifeLock identity protection is priced on Norton's page if that matters to you.
The honest downside of TotalAV is its record on renewals and the aggressive upselling inside the product. The honest downside of Norton is that it installs a lot of software you may not want, and uninstalling it cleanly is more work than it should be.
If the TotalAV price on the day you look is genuinely the lowest bill and you will cancel before renewal, take TotalAV. Everyone else should take Norton.
“The most advertised name in the category, not the best deal. The product itself is competent (it uses a solid engine and posts decent lab scores), but the business model leans on a cheap first year that renews at several times the price. Fine protection, if you set a calendar reminder.”Editorial team, on TotalAV
“The most complete all-rounder. Excellent lab scores, generous cloud backup, a real VPN, and the deepest identity tools of any mainstream suite. It does more in the background than Bitdefender, and the renewal jump is steep, but as a one-subscription-covers-everything deal it is hard to beat.”Editorial team, on Norton 360 Deluxe
Frequently asked questions
Is TotalAV as good as Norton?
Not on our reading. TotalAV scores 3.8 and Norton 4.5, and Norton includes cloud backup, a password manager and a VPN in its first-year price. TotalAV's case has always rested on its advertised first-year price, so check the table above and the year-two block under it before you count that as a saving: on the September 2026 reading of TotalAV's pricing matrix, the low-priced entry tier the ads made famous is listed as no longer available to new customers. Whatever the bill, you are paying less for less.
What happens to the TotalAV price at renewal?
That depends on the plan you bought. TotalAV built its reputation on a cheap first year that renewed far higher, but on the September 2026 reading of its pricing matrix, in the year-two block above, the plan it sells now renews at the price it starts at, and the old entry tier is no longer sold to new customers. Norton's first-year price is a promotional rate that rises on renewal; both rows are in the table above. Set a calendar reminder either way.
Which one is better for a family?
Norton 360 Deluxe, which is built for exactly that. Several devices under one subscription, plus cloud backup and a password manager the whole household can use. TotalAV covers the basics on the device count printed on its plan, and its higher tiers add a VPN and a password vault at prices that are on its pricing matrix; with a lower score than Norton, that is a harder sell for a family.